Buoy: Long-Term Content Partner for Multi-Product Hydration & Wellness Brand
WEBSITE COPY • SEO BLOG WRITING • CHRONIC ILLNESS EDUCATION
WEBSITE COPY
SEO BLOG WRITING
CHRONIC ILLNESS EDUCATION
A two-year content partnership that helped Buoy grow organic revenue by 1,200% and dominate the hydration drops market.
Client Overview:
Client: Buoy
Industry: Hydration & Wellness
Services: Website Copy, SEO Blog Writing, Chronic Illness Education
Timeline: June 2023 – December 2025
Project Overview:
From June 2023 to January 2025, and again from October to December 2025, I served as a long-term content partner for Buoy through an SEO agency. Over this multi-year engagement, I wrote across nearly every corner of the brand, from foundational website copy to high-volume SEO content to a specialized chronic illness education series.
Buoy isn’t a single-product brand. Their catalog includes unflavored electrolytes, trace minerals, digestion support, brain health, energy, immunity, rescue salts, and their Rainforest Wild Foods line. My work supported the growth of this ecosystem through clear, science-aware, conversion-focused content.
I collaborated directly with the agency owner, Buoy’s founder, and senior leadership to align content with product launches, clinical claims, and the needs of the chronic illness community.
Key Contributions:
Website Copywriting: Wrote conversion-driven copy for multiple product pages, bundles, and the Build Your Own Care Kit™ experience. Messaging emphasized Buoy’s differentiators:
SEO Blog Strategy & Execution: Produced a high volume of SEO-optimized blogs across hydration, minerals, chronic dehydration, electrolyte comparisons, and wellness routines. These articles helped expand Buoy’s authority in a competitive supplement category and supported long-term organic growth.
POTS & Chronic Illness Education Series: Developed dozens of medically informed, deeply researched articles designed to support readers with POTS, chronic dehydration, and mineral depletion. This series became a major traffic driver and a core part of Buoy’s chronic illness positioning.
Sales Pages & Landing Pages: Wrote benefit-driven landing pages for Hydration Drops, Energy Drops, Immunity Drops, Digestion Drops, Brain Health Drops, and the Rescue Kit. Each page balanced clinical claims, customer reviews, and clear, accessible messaging.
Brand Voice Development: Helped refine Buoy’s voice across all content, developing a tone that was science-backed but easy to understand, supportive of chronic illness communities, friendly, grounded, and non-sensational, and aligned with clinical testing and practitioner endorsements.
Cross-Team Collaboration: Participated in strategy meetings with the SEO agency owner, Buoy’s founder, and senior leadership to align content with product launches, keyword priorities, and long-term brand goals.
- Unflavored, add-to-any-drink electrolytes
- 87+ ionic trace minerals
- Clinically proven hydration
- No sugar, sweeteners, or flavors
- Bioavailable wild foods with 97% nutrient preservation
POTS & Chronic Illness Education Series: Developed dozens of medically informed, deeply researched articles designed to support readers with POTS, chronic dehydration, and mineral depletion. This series became a major traffic driver and a core part of Buoy’s chronic illness positioning.
Sales Pages & Landing Pages: Wrote benefit-driven landing pages for Hydration Drops, Energy Drops, Immunity Drops, Digestion Drops, Brain Health Drops, and the Rescue Kit. Each page balanced clinical claims, customer reviews, and clear, accessible messaging.
Brand Voice Development: Helped refine Buoy’s voice across all content, developing a tone that was science-backed but easy to understand, supportive of chronic illness communities, friendly, grounded, and non-sensational, and aligned with clinical testing and practitioner endorsements.
Cross-Team Collaboration: Participated in strategy meetings with the SEO agency owner, Buoy’s founder, and senior leadership to align content with product launches, keyword priorities, and long-term brand goals.
Website Copywriting: Wrote conversion-driven copy for multiple product pages, bundles, and the Build Your Own Care Kit™ experience. Messaging emphasized Buoy’s differentiators:
- Unflavored, add-to-any-drink electrolytes
- 87+ ionic trace minerals
- Clinically proven hydration
- No sugar, sweeteners, or flavors
- Bioavailable wild foods with 97% nutrient preservation
SEO Blog Strategy & Execution: Produced a high volume of SEO-optimized blogs across hydration, minerals, chronic dehydration, electrolyte comparisons, and wellness routines. These articles helped expand Buoy’s authority in a competitive supplement category and supported long-term organic growth.
POTS & Chronic Illness Education Series: Developed dozens of medically informed, deeply researched articles designed to support readers with POTS, chronic dehydration, and mineral depletion. This series became a major traffic driver and a core part of Buoy’s chronic illness positioning.
Sales Pages & Landing Pages: Wrote benefit-driven landing pages for Hydration Drops, Energy Drops, Immunity Drops, Digestion Drops, Brain Health Drops, and the Rescue Kit. Each page balanced clinical claims, customer reviews, and clear, accessible messaging.
Brand Voice Development: Helped refine Buoy’s voice across all content, developing a tone that was science-backed but easy to understand, supportive of chronic illness communities, friendly, grounded, and non-sensational, and aligned with clinical testing and practitioner endorsements.
Cross-Team Collaboration: Participated in strategy meetings with the SEO agency owner, Buoy’s founder, and senior leadership to align content with product launches, keyword priorities, and long-term brand goals.
POTS & Chronic Illness Education Series: Developed dozens of medically informed, deeply researched articles designed to support readers with POTS, chronic dehydration, and mineral depletion. This series became a major traffic driver and a core part of Buoy’s chronic illness positioning.
Sales Pages & Landing Pages: Wrote benefit-driven landing pages for Hydration Drops, Energy Drops, Immunity Drops, Digestion Drops, Brain Health Drops, and the Rescue Kit. Each page balanced clinical claims, customer reviews, and clear, accessible messaging.
Brand Voice Development: Helped refine Buoy’s voice across all content, developing a tone that was science-backed but easy to understand, supportive of chronic illness communities, friendly, grounded, and non-sensational, and aligned with clinical testing and practitioner endorsements.
Cross-Team Collaboration: Participated in strategy meetings with the SEO agency owner, Buoy’s founder, and senior leadership to align content with product launches, keyword priorities, and long-term brand goals.
SEO Impact:
My content supported an SEO strategy that helped Buoy rank #1 for their primary keyword “hydration drops” within six months, double organic traffic, and generate $290,000 in organic revenue within the first year.
The brand also moved from barely ranking for their own brand name to owning the top positions, which became a major driver of sales. This growth was fueled by consistent, high-quality content across hydration, minerals, chronic illness education, and product-focused search intent.
Results:
Through two years of collaboration, my work helped strengthen Buoy’s authority in hydration, electrolytes, and chronic illness education. The brand saw measurable improvements in organic traffic, search visibility, and on-site management.
Product pages became clearer and more conversion-focused, educational content became a trusted resource for chronic illness communities, and the overall content ecosystem supported multi-six-figure growth from organic search.
Together, we built a content foundation that helped Buoy compete confidently in a crowded supplement market and connect more deeply with the people they serve.
