The revamped website copy and blog content significantly enhanced user engagement, with measurable improvements in website dwell time and a reduction in bounce rates. The SEO-optimized blogs saw an increase in organic search visibility, leading to higher traffic and improved brand awareness.

Results:

Website Copywriting: Developed engaging, informative, and persuasive copy for the Buoy website. The focus was on highlighting the product's unique features — its ease of use, health benefits, and versatility in integrating with any drink.

SEO-Optimized Blog Content: Produced a series of blog posts aimed at educating readers about hydration and wellness. These posts were carefully optimized for search engines to drive traffic, incorporating relevant keywords without sacrificing readability or engagement.

Brand Voice & Messaging: Ensured that all content reflected Buoy's brand voice and messaging, creating a consistent and appealing narrative across all digital platforms.

Key Contributions:

In this project, I had the opportunity to craft compelling website copy and create SEO-optimized blog content for Buoy Hydrating Wellness Drops. The goal was to elevate the brand's online presence, articulate the unique benefits of their product, and engage a health-conscious audience.

Project Overview:

Sarah

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