Discover why every business needs an email list—and yes, that includes yours! Learn about the ROI, value of subscribers, and advantages over social media. Boost your business with Piperlane’s insights!

In the bustling world of digital marketing, some strategies come and go, but one gem remains unwavering in its impact: the email list. At Piperlane, we recognize the potential and significance of email marketing. Let’s explore the why and how of establishing a robust email list, especially for newcomers in the market.

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Why Every Online Business Needs an Email List—Including YOU!

In today’s hyper-connected digital landscape, there’s an ongoing debate about the value of email marketing versus social media. While the merits of social media cannot be denied, email marketing has certain undeniable advantages that give it an edge. Here’s why:

By 2027, the worldwide email marketing market is projected to be worth 17.9 billion dollars, reflecting a significant leap from its 2020 valuation of 7.5 billion dollars. Such impressive growth underscores the increasing recognition and adoption of email marketing even by businesses that once viewed it with skepticism.

1. Tangible Returns on Investment (ROI)

While the merits of social media cannot be denied, email marketing has certain undeniable advantages that give it an edge. Here’s why.

Email marketing consistently boasts one of the highest ROIs among digital marketing channels. According to Statista, for every dollar you spend on email marketing, you can expect an average return of $42. That’s an astounding 4200% ROI! This figure surpasses the returns most businesses see from social media advertising.

2. The Value of a Subscriber

You might’ve heard the phrase: “Every subscriber is worth $1/month.” This metric stems from various industry studies which suggest that consistently engaging your email list can generate approximately this amount of revenue per subscriber. While the actual amount can vary depending on the industry, product pricing, and engagement strategies, the point remains that a robust email list has the potential to generate consistent revenue.

3. Direct Line of Communication

Unlike social media platforms where algorithms dictate content visibility, emails land directly in your subscribers’ inboxes. This direct line of communication means that your message is more likely to be seen and engaged with.

4. You Own Your List

The volatility of social media platforms can’t be understated. Remember the times when businesses had massive followings on platforms like MySpace? They’re obsolete now. Beyond the risk of platforms becoming outdated, current popular platforms come with their set of challenges. Algorithms often dictate who sees your content, meaning that even with a large follower count, only a fraction might actually see your posts.

Furthermore, shadow bans can secretly limit your reach without any notification, and there’s always the looming risk of account bans or suspensions for even minor infringements or misunderstandings. These obstacles can severely hamper your ability to communicate with your audience.

In contrast, with an email list, you have full ownership. Your messages aren’t at the mercy of changing algorithms or platform policies. No third-party platform can shadow ban your content or suspend your ability to reach out. Your email list is a direct line to your audience, free from external interferences.

5. Higher Engagement Rates

Statistics show that the open rate for emails is substantially higher than the organic reach of a social media post. While only about 6-10% of your followers might see a post on platforms like Facebook, open rates for emails can range from 20% to 30% or even higher, depending on the industry and how well-segmented and engaged the list is.

6. Personalization and Segmentation

Email platforms allow for personalized content delivery. You can segment your audience based on preferences, past purchases, location, and more. This level of customization often leads to higher conversion rates as the content is tailored to the recipient.

Learn more about this topic in our comprehensive guide: Email List Segmentation: Why It’s Your Best Bud.

7. Trust and Credibility

Receiving an email is a more personal experience than scrolling past a social media post. When someone permits you to send them emails, they’re signaling trust. And with regular, value-driven emails, you can build and nurture that trust, turning subscribers into loyal customers.

While social media is an invaluable tool for brand awareness and engagement, email marketing remains a powerhouse for direct communication, conversions, and long-term relationships. If you’ve not begun building your email list yet, now’s the time. The potential returns, both in terms of engagement and revenue, are too significant to ignore.

Strategies to Boost Your Email Engagement

1. Elevate With Engaging Content

It’s 2023, and let’s be honest—snagging an email isn’t as easy as selling hotcakes. It’s high time we rethink the free goodies we’re dishing out. Does it have to be a 30-day bootcamp? Not necessarily. Sometimes, the simplest treasures, like stock photos or bio templates, do the trick.

2. Engage Through Quizzes

Who doesn’t love a good quiz? Especially if it promises to shed light on your brand’s strengths and areas of improvement. Our “Email Strategy Quiz” designed to pinpoint exactly where you are in your email marketing journey has been a hit. It’s breezy, insightful, and gives me a sneak peek into what my audience truly needs.

3. Pop-Ups: Make Them Count

If you cringe at the idea of pop-ups, hear me out. They can be magical when done right. We strategically place pop-ups to offer relevant resources to our readers. This tiny tweak alone boosts our subscriber count every week!

4. Offer Value, Not Just Sales Pitches

Instead of always pushing your products or services, why not share some wisdom? At Piperlane, we prioritize giving value and sharing our expertise in email marketing. By offering helpful insights, we attract those genuinely interested in mastering their email game.

5. Ads, But Make It Free Content

Ads aren’t just for selling. We’ve turned the tables by promoting our juiciest freebies through ads. Investing in bringing new faces to our email family always pays off, especially when these newcomers are treated to Piperlane’s top-tier content right from the start.

6. Invest Wisely with Low-Cost Opt-Ins

Think ads for freebies might strain your budget? Pivot your strategy. Instead of purely free content, offer a value-packed, low-cost item as your email opt-in. It’s a win-win: You cover your ad spend and inject some quick cash into your business while your audience gets a taste of the premium value you provide. Ready to make the switch and optimize your ad spend? Dive into our course that lays it all out: Master Your Low-Cost Opt-In Strategy.

7. Sprinkle in Some Subscriber Love

Your email pals? They’re VIPs. This year, we upped the ante in treating them to exclusive offers, content, and early-bird alerts. Because when you treasure your community, they stick around.

Take Our FREE Quiz!

Email marketing for your online business is a journey, and understanding where you are is the first step. If you’re curious about your email marketing prowess, I’ve got just the thing for you. Introducing the Piperlane Email Strategy Quiz! In just a few minutes, assess where you are in your email marketing journey—from beginner to advanced.

And here’s the best part: based on your results, you’ll receive a tailored 5-Day Email Masterclass absolutely FREE. This course is designed to elevate your email strategy, ensuring you’re not just sending emails but crafting impactful conversations. Ready to find out more and hone your email expertise? Dive in now!

Want more email magic? Check these out:

Mastering the Art of the Welcome Email Sequence

Why Every Online Business Needs a Lead Magnet

The Ultimate Guide to Crafting Killer Emails