Discover how to craft an engaging email course in this step-by-step guide. Learn tips for topic selection, content creation, and promotion to transform curious subscribers into loyal fans with Piperlane’s expert strategies.

Are you looking for a lead magnet that not only grows your email list but also positions you as an authority in your niche? Create an email course!

Think creating an email course is too complex or time-consuming? You might be surprised. In reality, with the right approach, it can be surprisingly straightforward and incredibly rewarding.

Email courses are powerful tools for audience engagement. They’re more than just educational content; they’re captivating journeys that turn curious subscribers into loyal fans.

At Piperlane, we’re all about harnessing the power of email marketing, and today, we’re diving into how you can create an email course that captivates and converts.

Let’s get started!

What is an Email Course?

An email course is a series of educational emails delivered over a set period. It’s like a mini-class sent straight to your subscriber’s inbox, covering a specific topic in digestible, actionable chunks. The beauty of an email course lies in its ability to provide value, build trust, and gently guide subscribers toward your paid offerings.

Optimal Course Length: The 5-Day Standard

Following the principle of keeping each email concise and focused, a 5-day email course strikes the perfect balance. It’s long enough to provide substantial value and short enough to maintain high engagement.

Over these five days, you can cover a broad topic comprehensively, dividing it into digestible parts. This duration works exceptionally well for busy subscribers, offering a week’s worth of learning without being too demanding on their time.

Plus, it’s a great way to demonstrate your expertise and leave your audience wanting more – setting the stage perfectly for your follow-up services or products.

How to Create an Email Course Opt-In to Build Your Email List

Step 1: Identify Your Topic

• Know Your Audience: Understand what your audience wants to learn. What are their pain points? What knowledge can you offer that they’ll find irresistible?
• Choose a Focused Topic: Pick a subject that showcases your expertise and aligns with your audience’s interests. The more specific, the better.
• Example: For instance, when we developed a “Baking Basics” email course for a client, we focused on the common baking challenges faced by beginners, which significantly resonated with their audience.

Step 2: Plan Your Course Content

• Outline the Journey: Break down your topic into key points. Each email should cover one main idea or step.
• Create Valuable Content: Ensure each email is packed with useful information, tips, and actionable steps.
• Pitfalls to Avoid: A common mistake with email courses is overwhelming your audience with too much information in one email. Keep it concise and focused on a single topic.

Step 3: Write Compelling Emails

• Engaging Subject Lines: Craft subject lines that make opening each email a no-brainer. Find out how: How to Craft Irresistible Email Subject Lines.
• Clear, Concise, and Conversational: Write in a friendly, engaging tone. Remember, this is a conversation, not a lecture.
• Include Calls-to-Action: Encourage interaction, whether it’s replying to the email, completing a task, or clicking a link.

Step 4: Set Up Your Email Course

• Choose an Email Marketing Platform: Platforms like Flodesk make it easy to design, automate, and track your email course.
• Schedule Your Emails: Determine the frequency of emails. Daily? Weekly? Find a rhythm that keeps subscribers engaged without overwhelming them.

Step 5: Promote Your Email Course

• Create a Landing Page: Develop a compelling landing page that highlights the benefits of your course. Learn how: How to Write a High-Converting Landing Page.
• Utilize Social Media: Share your course on your social channels, and consider running ads to boost sign-ups. Related: How to Promote Your Lead Magnet on Social Media for Maximum Engagement.
• Leverage Your Network: Don’t forget to promote your course to your existing email list and ask them to spread the word.

Step 6: Monitor and Optimize

• Track Engagement: Keep an eye on open rates, click-throughs, and feedback.
• Iterate and Improve: Use insights gained to refine your course content and delivery.

Wrapping Up

Creating an email course can be a fun and fulfilling way to share your knowledge, grow your email list, and introduce your audience to your brand’s unique value. With each lesson delivered, you’re not just educating; you’re building lasting relationships.

So go ahead, take what you’ve learned here, and start crafting that killer email course. Your audience is waiting!

Have you ever tried creating an email course? Share your experiences or questions below!

Want to see an email course in action? Get our FREE Zero to 1k Challenge to learn how to grow your list to 1k+ subscribers in just 5 days! This hands-on guide will show you the ropes and provide you with a practical template to kickstart your journey.

Work With Us

Ready to dive deeper? If creating an email course sounds exciting but you’re not sure where to start, Piperlane is here to help.

From crafting compelling content to setting up automated email sequences, our team has got you covered. Reach out to us, and let’s turn your expertise into an engaging, list-building email course!

Get more must-know email marketing tips:

5 Best Lead Magnets to Build Your Email List

How to Write a High-Converting Landing Page

How to Promote Your Lead Magnet on Social Media for Maximum Engagement

Why We Love Flodesk—And Think You Should, Too!