Learn how to customize an email template in Flodesk effortlessly with our step-by-step guide. Turn your emails from “meh” to “must-read” and engage your subscribers like never before.

So, there I was, savoring a perfectly brewed cup of cold brew from my favorite local spot. I mean, life is too short for bad coffee, right? Just as I was about to take that soul-warming sip, my phone buzzes. It’s an email. And not just any email— it’s cluttered, unbranded, and just plain hard to look at.

Now, if making an email was as simple as making cold brew, no one would be in this predicament. Luckily, with Flodesk, it pretty much is that simple. Imagine taking your email game from zero to hero, with as much ease as ordering that go-to cuppa. No barista training needed.

Are you nodding your head, thinking, “Yes, please!”? Then, keep reading.

⭐️ Not sold yet? Grab your 30-day FREE trial here, and lock in 50% off your first year to see the magic for yourself.

How to Customize a Template in Flodesk: A Comprehensive Step-By-Step Guide

I’ll guide you through each step, using Piperlane as your prime example. Because, hey, we’re all about looking good while we perform, aren’t we?

Getting Started: The Basics of Flodesk Templates

Before we dive into the step-by-step guide, let’s set the groundwork. You’ll find that Flodesk is a dream for creatives like us—intuitive, packed with gorgeous templates, and oh-so-flexible.

Whether you’re a seasoned pro or an email marketing newbie, understanding the basics will make this whole process a breeze. So let’s go!

Step 01: Head to Emails in the Flodesk top menu.

Step 02: Click on + Create New for a new email adventure.

Step 03: Select a template that’s shouting your name. Click View details.

Your Canvas: Choosing and Customizing a Template

Hold up, you’re about to make that template yours. Consider this your blank canvas. Time to unleash your inner artist.

Step 04: Click Customize, and let’s turn this template into your brand’s dream.

Note: Flodesk templates come in two flavors: Layout blocks and Text blocks. Layout blocks let you play with specialty fonts and aesthetics, while Text blocks keep things clean and searchable.

Let’s Get Personal: Customizing Your Layout Blocks

Layout blocks are your playground. Think of this section as where your brand personality really gets to shine.

Step 05: Time to get hands-on. Click the component in the Layout block that you wish to edit.

Adding Visual Flair: Uploading and Editing Images

Picture this: your email but upgraded. Here’s where you inject visuals that pop and represent your brand’s essence.

Step 06: Navigate to Image in the right-hand editor and upload your eye-catching visuals.

Step 07: Want to focus on a detail in your image or add an overlay? The editor’s got you covered.

All About Text: Spicing Up Your Words

Words matter. And how you present them? Even more. Get ready to elevate your text game.

Step 08: To modify the text, click the text area in your Layout block.

Step 09: Customize the text to reflect your voice and brand. Play with italics, bolding, and other formatting options.

Step 10: Want to link something? Hit Link in the right-hand editor.

Step 11: Now, edit the Text block. Remember to keep personalization fields intact for that extra touch.

Step 12: Add your own flair to the Text block—choose your font, sizing, alignment, and all that jazz.

Extra, Extra! Adding More to Your Email

This is the “more is more” zone. Because why settle for good when you can go for stunning?

Step 13: Feel like adding more? Hover your cursor where you want the new block and hit +.

Step 14: Pick what you’re adding from the pop-up menu. I’m going for a GIF because, well, who doesn’t love a good GIF?

Step 15: For more Layout blocks, just hit + and select Layouts. Browse and pick what speaks to you.

Clean-Up Crew: Deleting Unwanted Elements

Less is sometimes more. If it doesn’t serve your brand or your message, it’s outta here.

Step 16: To get rid of unwanted elements, hover and click the trash icon. Out with the old!

Sign-Off Like a Pro: Your Signature and Socials

Last impressions are lasting impressions. Let’s make sure your sign-off is as memorable as your email.

Step 17: Customize your signature for that personal Piperlane touch.

Step 18: To end things on a social note, add your Instagram feed.

Ready to take your email game to the next level?

Trust me, customizing a Flodesk template is a game-changer. It’s the difference between a generic, instantly forgettable message and an email that turns heads and opens wallets.

👉Ready to give it a try? Get your 30-day FREE trial here and enjoy 50% off your subscription for the first year.

Who’s up for some email wizardry? 🎩✨

Dive deeper with these reads:

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